In the age of social media and influencer marketing, there’s one lucrative corner of the internet that businesses too often ignore: LinkedIn.
While it used to be nothing more than a digital version of your resume, LinkedIn has grown to be a highly engaging and active social network strictly for businesses. You can find and connect with potential clients, nurture your professional relationships, and even position yourself as a leader within your industry.
I know that all of this is possible because I’ve personally used LI to source over $80K in revenue for my 1:1 service-based business in over a 3-month period.
With this easy-to-implement system, you'll learn everything from profile strategies to content creation (yep, LI is a GREAT place to showcase your content), and how to leverage leads through direct messaging.
Your ‘brand voice’ is what you’ll use to describe and show what you’re all about in every communication - it is the distinct identity of your personal and professional self.
In this course, we'll cover language, tone, personality, and more.
In the last module, you identified core values and specific adjectives, language, and differentiators that form the basis for your brand voice. In this module, you're going to take the ideas and concepts from the last module and put them into concrete practices and guidelines you can then implement to create a consistent brand voice. The result is that no matter which member of your team is communicating with your customers, the message will be the same.
Now that you have your brand voice defined in detailed guidelines, it's time to implement it. In this module, you'll learn how to implement your brand voice to create a consistent experience for your customers wherever they have a connection with you. The first step is to identify all of the different marketing channels where the public will have these connections with you.
Most entrepreneurs have a complicated history with LinkedIn. It’s frustrating to see so many of our competitors using it to communicate with their 50K followers while we can’t get our Mom to accept our request to connect.
While the idea of utilizing LI to find new clients and expand your online business might seem a little far-fetched, we know people do it. So it’s time to put your guard down and learn to love LI.
It probably comes as no surprise that the place you need to direct your attention is to your LinkedIn profile.
Much like your Match or Plenty of Fish page, the goal of your profile is to clearly communicate what it is you bring to the table. Through strategic wording and keyword research, you can include phrases and titles that best match what you do — and what your ideal clients are looking for.
Outside of being able to make connections with strangers without looking like a creep (unlike Facebook), the other thing that makes LI a great platform is its content display.
Between the sections on your profile and the posts you can make to your network, there are tons of ways to attract and leverage leads with your content.
LI groups are one of the most underutilized features of the platform. Most of the entrepreneurs I work with are well established in Facebook Groups but haven’t joined a single network on LI (which is essentially Facebook for professionals).
If you haven’t used this tool yet, it’s time to start.
Congratulations! You made it to the final module.
Now, this is where the real magic happens. Inbox marketing is absolutely the most effective way to leverage leads and land sales.
But there’s an art to it, right? We’ve all experienced the pushy and awkward LI messages that come out of nowhere and demand all of our attention (and cash). Consider those the LI equivalent of a spam call; A.K.A. what not to do.
In this module, I’ll show you my step-by-step process for using inbox marketing to find new customers and clients on LI.
Objections are omnipresent - and always frustrating to come across.
But it's a whole lot easier to handle them when you have mini-scripts!