***SAVE $100 BY PURCHASING PRIOR TO THE December 15th LAUNCH***
Want your content to give you an instant marketing advantage?
If one of your customers came across your content and it didn’t have your name or logo on it….
Would they recognize it?
If your readers saw some of your content and were then asked about the person or business who created it…
How would they describe you?
If your market can’t distinguish your content from others’, and if your content doesn’t express a unique personality…
However, businesses that take charge of the words and tone of their content are able to stand out from all their competitors.
They work hard to develop a unique ‘Brand Voice’ that expresses their personality as a brand.
And they make sure that it’s a personality their target customers can connect with.
When you have a consistent, engaging Brand Voice in all your content...
You show your market that you’re someone they can talk to and trust.
And how do you make sure that your Brand Voice is being used consistently… throughout all your content?
Even if you’re creating all your content yourself, it’s difficult to be consistent.
And if you outsource anything, it’s easy for your content to quickly become a hodgepodge of confusing voices.
…but also how to make sure it’s used in all your content.
I’ve outlined all the details you need to follow in my brand new course.
I’ll walk you through a step-by-step process for defining and implementing a unique voice for your brand.
First, you’ll learn exactly what a ‘brand voice’ means and where it fits in your overall marketing.
Next, you’ll complete the essential first steps for defining the personality of your brand, so that it can be reflected in your voice.
And then you’ll walk through the process of detailing exactly how your brand personality should sound in your content.
After you’ve nailed down the details of your brand voice, you’ll learn how to implement it everywhere.
Finally, you’ll finish up by completing an action plan, so that you’ll be ready to jump right into implementing your brand voice after the course.
By the end of this course, you'll be able to:
We’ve divided up the course into clearly defined modules, so you won’t get overwhelmed with all the skills to learn.
We’ll give you specific activities to complete to make sure you implement what you learn,
…along with a Workbook to take notes and complete the activities.
You’ll get a Summary Checklist to keep by your side and refer to whenever you need a reminder of the key points from the course.
And you’ll also get graphics and resources to help you remember what you’ve learned and to put it all into action.
Your ‘brand voice’ is what you’ll use to describe and show what you’re all about in every communication - it is the distinct identity of your personal and professional self.
In this course, we'll cover language, tone, personality, and more.
In the last module, you identified core values and specific adjectives, language, and differentiators that form the basis for your brand voice. In this module, you're going to take the ideas and concepts from the last module and put them into concrete practices and guidelines you can then implement to create a consistent brand voice. The result is that no matter which member of your team is communicating with your customers, the message will be the same.
Now that you have your brand voice defined in detailed guidelines, it's time to implement it. In this module, you'll learn how to implement your brand voice to create a consistent experience for your customers wherever they have a connection with you. The first step is to identify all of the different marketing channels where the public will have these connections with you.